"for hire" sign on a taxi

Should you hire a copywriter?

If you run a business, you need a professional copywriter.  That doesn’t mean you have to go out and hire the most experienced person you can find. It means that you need a dedicated person to write copy representing your business, including lead nurturing emails and social media. What if you’re an individual business owner,Continue reading “Should you hire a copywriter?”

What are the types of copywriting?

All writing is writing. However, for the sake of online references, there are now different types of copywriting. Some of the more well-known ones are website copy, social media, blogs, white papers, leaflets and brochures, and traditional advertising. Here’s a list of what’s what and what every copywriter should know about their differences. Websites Purpose:Continue reading “What are the types of copywriting?”

Rainbow colours on a canvas, painted in vertical brush strokes

Is copywriting an art?

Of course, it is. But it’s also a lot of hard work. Vincent van Gogh created great art. But it’s more than that—it was meticulous dreaming, planning, and execution of passion. Good copywriting is a piece of art. It takes just as much effort and intense poring over to create copy that resonates with yourContinue reading “Is copywriting an art?”

A notebook with "write ideas" embossed on it, and a pencil on the side

How do you write good adcopy? Reviewing an advertisement

I listen to psychology podcasts. And once every few episodes, this 15-20-second ad pops up. I work for a technology company that sells developer tools. I’ve written copy for the tech industry for the last 7 years. I should understand what this is right away, right? I didn’t. I’m familiar with the company/product advertised becauseContinue reading “How do you write good adcopy? Reviewing an advertisement”

An image of an apple (the fruit) with a bite taken out of it

How to create copy like Apple. And when not to

Not-so-recently, Apple made another announcement. I watched it, the morning after, from my couch while sipping brilliant home-brewed coffee. I’m always in awe of what Apple presents every time. But after filtering my initial fan response, I came to some (what I’d like to think reasonable) conclusions about Apple’s much-loved content style and tone. AppleContinue reading “How to create copy like Apple. And when not to”

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