What should you look for when hiring a copywriter?

Before we get into that, though, there’re also a couple of things that you shouldn’t look at. Which is often more important to consider when hiring a copywriter. Don’t look at their social mediaA copywriter’s social media following isn’t proportional to their standard. You might have shitty copywriters who have millions of followers and goodContinue reading “What should you look for when hiring a copywriter?”

"for hire" sign on a taxi

Should you hire a copywriter?

If you run a business, you need a professional copywriter.  That doesn’t mean you have to go out and hire the most experienced person you can find. It means that you need a dedicated person to write copy representing your business, including lead nurturing emails and social media. What if you’re an individual business owner,Continue reading “Should you hire a copywriter?”

What are the types of copywriting?

All writing is writing. However, for the sake of online references, there are now different types of copywriting. Some of the more well-known ones are website copy, social media, blogs, white papers, leaflets and brochures, and traditional advertising. Here’s a list of what’s what and what every copywriter should know about their differences. Websites Purpose:Continue reading “What are the types of copywriting?”

Rainbow colours on a canvas, painted in vertical brush strokes

Is copywriting an art?

Of course, it is. But it’s also a lot of hard work. Vincent van Gogh created great art. But it’s more than that—it was meticulous dreaming, planning, and execution of passion. Good copywriting is a piece of art. It takes just as much effort and intense poring over to create copy that resonates with yourContinue reading “Is copywriting an art?”

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