Mass-made creativity, courtesy of AI

We’ve got to a point in time where it’s impossible to get through the day without coming across some form of AI. As banner ads, nature art, book covers, social media posts, blog posts, landing pages, dissertations, songs, YA fiction, yada, yada, yada. All the things that humans used to pore over, struggle with, and

AI is the fastest way to write blogs. Is that a good thing?

If you pay attention, you’ll see that we, as a species, constantly chase a state of ease.  A quick and easy way to clean the floor.  A simple swipe right or left.  An automated gear system.  A faster way to set up software. An easier process workflow. A quicker way to write 100 blogs or

Should writers have to think, too?

“Think before you speak”, they say. They’d be right. It’s important to think things through before blurting them out. But we don’t say that about writing. When I first started writing as a job, my seniors suggested that I read up on the topic, talk to people who know about the topic, and then compile

Since everyone’s talking about it…

ChatGPT. It’s alright. It’s not smart enough—yet. But it’s got a lot of potential. And what do humans do with everything that has potential? We fuck it up. Thanks, dad. Apparently, you can’t sign up to try ChatGPT at the moment, because it’s got too many people testing its boundaries, and any more could possibly

Can you be an ethical copywriter?

That’s a million-dollar question, if you think about it hard enough. The rhetoric we see every day—ethically-sourced meat, ethical mining, ethical products, ethical whatever—is all marketing. And marketing is fundamentally writing. So, can you be an ethical copywriter? The tech industry has transformed what it means to be ethical. Sure, there’re industrial standards you need

Can you have an opinion as a copywriter?

Yeah, nah. Sounds contradictory, I know. If you couldn’t have an opinion as a copywriter, then what the hell is this blog anyway? Here’s the deal, though. A copywriter shouldn’t have an opinion—in most cases. That’s why it’s such a challenging job. You have to kill your opinions and your darlings if you want to

Writing for SEO vs websites — essential differences everyone should know

All website copy is SEO, but not all SEO copy is for the website.  No, I’m not trying to intimidate you by trying to sound clever. Think about it—it’s true.  Most people assume copywriters and content writers only write long articles based on keywords, and that our goal is to show up on the first

Can you learn copywriting for free?

I’m not a big advocate for paid courses. But I’m not against them, either. Not everyone interested in copywriting can afford copywriting courses. Let’s be honest. The job is no longer reserved for meagre arts grads who can do nothing else. Copywriting is a sexy job nowadays—hat tip to all the MBAs who’re (unwillingly or not)

Can you become a copywriter without experience?

Yeah, nah. You can’t be a copywriter if you don’t have experience. But what does experience mean, anyway? Is it working for an ad agency for 5 years? Sure. Freelance writer for a handful of years? You likely have way more business exposure than a copywriter who’s just starting out, but sure, that counts. Marketing

What are the most profitable copywriting niches?

Niche is a fancy way of saying types. Here are the most common types of copywriting. However, that list doesn’t include industries, which are more realistic indicators of profitability. You can write copy in any industry, but not all of them have high returns. For example, you can be a copywriter in the hospitality industry