Since everyone’s talking about it…

ChatGPT. It’s alright. It’s not smart enough—yet. But it’s got a lot of potential. And what do humans do with everything that has potential? We fuck it up. Thanks, dad. Apparently, you can’t sign up to try ChatGPT at the moment, because it’s got too many people testing its boundaries, and any more could possibly

Can you have an opinion as a copywriter?

Yeah, nah. Sounds contradictory, I know. If you couldn’t have an opinion as a copywriter, then what the hell is this blog anyway? Here’s the deal, though. A copywriter shouldn’t have an opinion—in most cases. That’s why it’s such a challenging job. You have to kill your opinions and your darlings if you want to

What should you look for when hiring a copywriter?

Before we get into that, though, there’re also a couple of things that you shouldn’t look at. Which is often more important to consider when hiring a copywriter. Don’t look at their social mediaA copywriter’s social media following isn’t proportional to their standard. You might have shitty copywriters who have millions of followers and good

Can you become a copywriter without experience?

Yeah, nah. You can’t be a copywriter if you don’t have experience. But what does experience mean, anyway? Is it working for an ad agency for 5 years? Sure. Freelance writer for a handful of years? You likely have way more business exposure than a copywriter who’s just starting out, but sure, that counts. Marketing

What are the most profitable copywriting niches?

Niche is a fancy way of saying types. Here are the most common types of copywriting. However, that list doesn’t include industries, which are more realistic indicators of profitability. You can write copy in any industry, but not all of them have high returns. For example, you can be a copywriter in the hospitality industry

Should you hire a copywriter?

If you run a business, you need a professional copywriter.  That doesn’t mean you have to go out and hire the most experienced person you can find. It means that you need a dedicated person to write copy representing your business, including lead nurturing emails and social media. What if you’re an individual business owner,

What are the types of copywriting?

All writing is writing. However, for the sake of online references, there are now different types of copywriting. Some of the more well-known ones are website copy, social media, blogs, white papers, leaflets and brochures, and traditional advertising. Here’s a list of what’s what and what every copywriter should know about their differences. Websites Purpose:

Is copywriting an art?

Of course, it is. But it’s also a lot of hard work. Vincent van Gogh created great art. But it’s more than that—it was meticulous dreaming, planning, and execution of passion. Good copywriting is a piece of art. It takes just as much effort and intense poring over to create copy that resonates with your

How do you write good adcopy? Reviewing an advertisement

I listen to psychology podcasts. And once every few episodes, this 15-20-second ad pops up. “Right now, businesses are trying to reinvent how they connect with the world. Whether you’re delivering packages to customers or treating patients, your users need you to invent new ways to stay connected. [Product name] is the platform that millions

How to create copy like Apple. And when not to

Not-so-recently, Apple made another announcement. I watched it, the morning after, from my couch while sipping brilliant home-brewed coffee. I’m always in awe of what Apple presents every time. But after filtering my initial fan response, I came to some (what I’d like to think reasonable) conclusions about Apple’s much-loved content style and tone. Apple