Mass-made creativity, courtesy of AI

We’ve got to a point in time where it’s impossible to get through the day without coming across some form of AI. As banner ads, nature art, book covers, social media posts, blog posts, landing pages, dissertations, songs, YA fiction, yada, yada, yada. All the things that humans used to pore over, struggle with, and

AI is the fastest way to write blogs. Is that a good thing?

If you pay attention, you’ll see that we, as a species, constantly chase a state of ease.  A quick and easy way to clean the floor.  A simple swipe right or left.  An automated gear system.  A faster way to set up software. An easier process workflow. A quicker way to write 100 blogs or

Should writers have to think, too?

“Think before you speak”, they say. They’d be right. It’s important to think things through before blurting them out. But we don’t say that about writing. When I first started writing as a job, my seniors suggested that I read up on the topic, talk to people who know about the topic, and then compile

Since everyone’s talking about it…

ChatGPT. It’s alright. It’s not smart enough—yet. But it’s got a lot of potential. And what do humans do with everything that has potential? We fuck it up. Thanks, dad. Apparently, you can’t sign up to try ChatGPT at the moment, because it’s got too many people testing its boundaries, and any more could possibly

How much can you make by monetising your users?

Marketers shouldn’t have a conscience. You can’t “succeed” if you have one. That realisation might end some marketers’ careers. Not most, though. Too many marketers don’t have a moral compass. They’re more keen on wringing out every last trickling juice of an orange that’s barely managing to hold its integrity. “Monetisable active users.” That’s how

Not just a Cadbury ad

This is really good advertising. It’s also done by Ogilvy, so no surprises really. Everything about this ad is positive—there’s doing some good for local businesses, promoting love and togetherness, and of course, a mother giving her daughter some earrings—what says I love you more than jewellery, eh? This ad is also perfectly on-brand for

Do corporates care about social issues?

I’m wary of profit-seeking companies doing something for the greater good. Seemingly. In this case, Ogilvy has done an excellent job of what was asked of them. The idea is brilliant and it gave the company what they wanted—likes, screen time, television coverage, and extensive virality within their target audience. Even though the company will

Can you be an ethical copywriter?

That’s a million-dollar question, if you think about it hard enough. The rhetoric we see every day—ethically-sourced meat, ethical mining, ethical products, ethical whatever—is all marketing. And marketing is fundamentally writing. So, can you be an ethical copywriter? The tech industry has transformed what it means to be ethical. Sure, there’re industrial standards you need

Can you have an opinion as a copywriter?

Yeah, nah. Sounds contradictory, I know. If you couldn’t have an opinion as a copywriter, then what the hell is this blog anyway? Here’s the deal, though. A copywriter shouldn’t have an opinion—in most cases. That’s why it’s such a challenging job. You have to kill your opinions and your darlings if you want to

Writing for SEO vs websites — essential differences everyone should know

All website copy is SEO, but not all SEO copy is for the website.  No, I’m not trying to intimidate you by trying to sound clever. Think about it—it’s true.  Most people assume copywriters and content writers only write long articles based on keywords, and that our goal is to show up on the first